Melanie R. is a seasoned professional in the field of consumer and audience insights, currently serving as a Commercial Insight Manager at Global since January 2022, where responsibility includes managing a consumer panel and providing insights to support commercial initiatives across the entertainment portfolio. Prior experience includes a role as a Professional Freelancer from January 2020 to 2021, and as a Research & Market Insight Manager at Reach plc from October 2015 to December 2018, where multiple research projects were undertaken to deliver valuable audience insights. Melanie R. also held the position of Digital Insights Manager at Northern and Shell, where a new Digital Insights Reporting function was established, and served as Research & Insight Manager for EMEA at Microsoft Xbox Live, leading audience insights initiatives. Earlier roles include serving as an Insights Manager at News International and as European Sales Strategy & Research Manager at AOL Europe, both of which involved significant contributions to audience research and strategic decision-making.
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