Mick Ridley

Mick Ridley is a seasoned professional in the media and data strategy sectors, currently serving as a Partner at Vieta since October 2022, where the focus is on maximizing value from monetized infrastructure across the value chain. Prior to this role, Mick held various positions at Global from May 2016, including Audience Planning Director and Chief Data Officer, responsible for leading data-driven solutions and enhancing audience engagement for Exterion Media. Previous experience includes directorial roles at Maypole Data Strategy Ltd and managing director at Meta, with early career positions in marketing and client systems management. Mick holds a Bachelor's Degree in Geography and Archaeology from the University of Leicester.