Rich Smith

Rich Smith is a seasoned strategist with extensive experience in the media and entertainment sector. Currently serving as Group Strategist at Global - The Media & Entertainment Group since October 2014, Rich leads the strategy for audio and outdoor media for major UK advertisers, focusing on developing long-term growth solutions. Prior to this role, Rich worked at Mindshare from 2006 to 2014, holding various positions including Account Director in both the Insights and Media Planning Teams, where responsibilities included communication strategy development for prominent brands such as BP, Cisco, and Capcom. Rich began a career in administrative roles and holds a BSc (Hons) in Biological Sciences from Exeter University.