Ed B.

Ed B. has extensive experience in consulting and research within the consumer sector, currently serving as Director of Consulting - Consumer at GlobalData Plc since December 2009, previously holding positions such as Research and Projects Director - Beverages and Research Director - Consumer. Prior experience includes a contract role as Senior Researcher at Which? and serving as Associate Director at Synovate, where Ed B. managed research project execution and team oversight. Earlier roles include Consultant and Research Executive at Taylor Nelson Sofres within the Telecoms and IT division, focusing on consumer and business tracking projects. Ed B. holds a degree in Economics and Business Finance from Brunel University of London and has completed education at Wellingborough School and Weston Favell.