Matt Smith is a seasoned data journalist and trends manager at GWI since September 2022, having previously served as the head of industry foresight at The Insights Family from August 2020 to September 2022. In this role, Matt led a research team focused on identifying macro industry trends and creating detailed reports on emerging technologies for clients. Prior to that, Matt was an insight manager, tracking digital trends related to Gen Z audiences. Matt's experience also includes a pivotal role as a digital marketing executive at Pendragon PLC, where duties centered around analytics and insights, establishing a key data-driven position within the marketing communications department. Early career experience includes a marketing work placement at British Gas Business, contributing to campaigns and customer journey improvements. Matt holds a Bachelor of Science in Industrial Economics from the University of Nottingham, completed in 2017.
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