Ruth Sweeney

Ruth Sweeney is a Senior Product Designer at ABC Fitness, focusing on enhancing onboard POS user experiences for over 37,000 cabin crew in Europe's largest airlines. With 12 years of design experience spanning B2B projects in aviation, eCommerce, and hospitality, they previously held positions such as Product Designer at Retail inMotion, where they led user-centered design efforts that significantly improved user satisfaction ratings. Ruth also worked as a Digital Designer at BrickHouse Security, overseeing brand consistency across various platforms. Their design career began with a Bachelor of Arts in Design and Visual Communications from Limerick Institute of Technology.