Rob Holmes

Founder + Chief Strategist at GLP Films

Rob Holmes is the Founder and Chief Strategist of GLP Films, an award-winning content marketing agency established in 2008, focusing on storytelling and strategic distribution to support sustainable tourism. With extensive experience in ecotourism and sustainability, Rob has served on the boards of several organizations including Maine Huts & Trails, the North American Ecotourism Network, and the Adventure Travel Conservation Fund, providing insights into stakeholder development and conservation efforts. Educational qualifications include an MBA in International Business and Marketing from the UW Foster School of Business and a BA in Environmental Studies from Hobart and William Smith Colleges. Rob's commitment to sustainable tourism is reflected in participation with various committees and advisory roles, contributing to the growth of ecotourism on a global scale.

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GLP Films

GLP Films (GLP) is the leading agency for sustainability storytelling. We empower brands to accelerate growth, increase their positive impact, and improve sustainability through award-winning storytelling campaigns. In fact, since 2008 GLP has been telling local stories globally through beautifully crafted videos, engaging content and communications campaigns, and a people-first approach. This unique fusion of creativity, strategy, and authenticity means we’re able to align content marketing campaigns with organizational sustainability objectives and activate local stakeholder ownership of destination management efforts. We’re honored to work with top-tier destinations and organizations like Visit California, the Tourism Authority of Thailand, Georgia National Tourism Administration, National Geographic, UNWTO, PATA, Global Sustainable Tourism Council, Green Destinations, and more, to propel sustainability forward with expert sustainability strategy, content strategy, storytelling, trade development, and custom marketing and distribution. Want to inspire, create change, and embrace sustainability through storytelling? Let’s see what we can do together! Send us a note at team@glpfilms.com.


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