Glue helps companies, brands and organisations drive commercial growth.

Typically, that comes down to three things:

Making the brand more worth choosing
– so you don’t compete on price alone

Making it easier to choose in the moment
– so you win more decisions

Making the brand relevant in more situations
– so you get used more often

This is where growth usually happens.

Glue combines brand strategy, consumer insight and commercial understanding to identify what is holding growth back, and what it takes to move it forward.

From there, the work is about turning that into clear priorities and actions across product, pricing, distribution and communication.

Glue operates as a lean, independent setup with senior judgment at its core.
Led by Jonas Ingvardsen, with nearly 20 years of experience across agencies and in-house roles, working with brands such as Carlsberg, LEGO and Spotify.

Work can be done interim, freelance or as part of your team, depending on what the situation requires.

Glue

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Glue

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