Aaron C. is a brand and cultural strategist specializing in foresight, semiotics, and language analysis, currently working at G=mc2. A UK-based Singaporean with international experience, Aaron has led projects across various industries, including FMCG, luxury, beauty, tech, and media in the US, UK, and Asia-Pacific. Aaron's previous roles include positions at Crumble, the Singapore Economic Development Board, and The Straits Times, among others. As a recognition of their expertise, Aaron has been shortlisted for the MRS Cultural Insight Award in 2023 and was a finalist for the AQR Parker Prize for Emerging Talent in 2024. Aaron holds a Master of Arts (Honours) from The University of Edinburgh.
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