Mark Alves

Director Of SEO And Web Analytics

Mark Alves is a seasoned professional with extensive experience in search engine optimization (SEO) and web analytics. Currently serving as the Director of SEO and Web Analytics at GMMB since June 2018, Alves leads efforts to enhance audience outreach for nonprofits, foundations, and government agencies through robust analytics and SEO strategies. Prior to this role, Alves held various SEO and web analytics positions, including Senior Manager at the National Federation of Independent Business and Senior Manager of Web Marketing at CoStar Group. Additionally, Alves operates as a freelance SEO consultant, delivering strategic insights to mission-driven organizations. A graduate of the University of Massachusetts Amherst with a BA in Economics and Political Science, Alves brings a strong foundation in research and communication from previous roles in both marketing and analysis across diverse sectors.

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