Kate Peterson

Kate (McGuffin) Peterson is an experienced digital content and eCommerce specialist with a career spanning over a decade in retail and merchandising. Currently serving as the Lead Digital Content Specialist at GNC since November 2021, Kate previously held roles including Site Merchandising Manager at LiveArea and Site Merchandising Consultant at Unilever. The diverse client portfolio features well-known brands such as SkinCeuticals, Under Armour, and Victoria's Secret, showcasing Kate's expertise in digital commerce and strategy. Educational qualifications include a Bachelor of Science in Fashion Merchandising and Design from Meredith College, as well as additional studies at the Fashion Institute of Technology and the Paris American Academy.