Shane Cooper

Shane Cooper is a seasoned marketing professional with extensive experience in project management and brand activation. Currently serving as Manager of International Marketing at GNC since October 2022, Shane previously held the role of Senior Creative Project Manager at Highmark Health, where notable achievements included leading a major brand campaign with $1M investment and streamlining project intake processes during the COVID-19 crisis. Prior experience includes Project Manager positions at AMERICAN EAGLE OUTFITTERS INC., where Shane managed marketing timelines for concept stores and executed large-scale activations, and DICK'S Sporting Goods, overseeing significant marketing campaigns and enhancing project management practices. Shane began a career in fashion as a Stylist at Stitch Fix and holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from Penn State University.