Nicola A. has over 20 years of experience as a content designer, conversation designer, content strategist, writer, and communications consultant. They have worked with various digital teams and stakeholders, creating user-centered digital services, while previously serving as a journalist for the BBC and various newspapers. Nicola’s notable achievements include leading content strategy for the Department of Business and Trade and designing chatbot conversations for the Yorkshire Building Society. They have also collaborated with numerous prominent clients, including HMRC, NHS Test and Trace, and Citizens Advice, focusing on effective content strategies and design across multiple sectors. Currently, Nicola holds the position of Senior Content Designer at Goaco.
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