GOAT Interactive
Sam Smith is a seasoned professional with extensive experience in relationship management and team leadership within the gaming and sports sectors. Currently serving as the Head of VIP at GOAT Interactive since June 2022, Sam Smith is responsible for developing VIP strategies for customers across Africa. Previous roles include Relationship Manager for Worldpay and Paddy Power Betfair, focusing on high net worth clients, as well as serving as a Football Consultant at Base Soccer and Player Liaison Manager at Celtic Football Club. Sam Smith began a career in scouting with Celtic, evolving from a work placement to a full-time position. Educational qualifications include a degree in Politics from Northumbria University.
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