Alethea Snart

Alethea Snart has a diverse work experience spanning various industries. Alethea currently works at GoCardless as a Revenue Operations Martech Manager, responsible for the operation and optimization of systems such as Salesforce Marketing Cloud, Pardot, Intercom, and On24. Alethea also sets the strategy and governance for these platforms.

Prior to GoCardless, Alethea worked at Western Union Business Solutions, where they held the role of Senior Global Digital Marketing Analyst and Digital Marketing Specialist. In these roles, they focused on managing the Eloqua platform, implementing an SEO strategy, optimizing lead tracking, budget management, and agency management for content creation.

Before that, Alethea worked at NGA Human Resources UK and Ireland as a Digital Marketing Executive, where their responsibilities included rejuvenating corporate websites through agile integrated website design, implementing an inbound marketing plan, and utilizing organic and paid channels.

Alethea also has experience at Redring UK as a Digital Marketing Coordinator, where they managed the digital strategy for both B2B and B2C online activities. Additionally, they worked at MasterCard Prepaid Management Services as a Global Digital Marketing Production Assistant, managing global ecommerce websites and securing marketing spend for social media.

Earlier in their career, Alethea worked at Dupree Creative Limited as a Development Coordinator, managing tasks such as design studio scheduling, marketing plans, and social media. Alethea also worked as a Freelance Designer at Torien Designs and as the Head of Marketing at Leavers' Books.

Alethea started their career at Thomas Cook, where they held multiple roles, including Product Marketing Executive, Assistant Publishing Manager, and Publishing Executive. In these roles, they managed website maintenance, created design briefs, managed publishing teams, and worked on brochure production.

Their earliest work experience was as an Administrative Assistant at Kelly Services, where they worked in various roles including receptionist and administrative support.

Overall, Alethea Snart has a wealth of experience in revenue operations, campaign operations, digital marketing, website design, and publication management.

Alethea Snart completed their education in a chronological order. Alethea first attended Peterborough College from 2004 to 2006, where they obtained a Higher National Diploma (HND) in Journalism. Following this, they attended the University of Northampton from 2006 to 2007 and earned a Bachelor of Arts (Honours) degree in Journalism.

In addition to their formal education, Alethea Snart acquired several certifications. In January 2022, they completed "The Fundamentals of Digital Marketing" from Google Digital Garage and obtained the "Google Ads Search Certification" from Google Digital Academy (Skillshop). In the same month, they also completed the "LinkedIn Marketing Solutions Fundamentals" assessment offered by LinkedIn.

Further certifications include "Demandbase One Foundations" obtained from Demandbase in July 2022. More recently, in January 2023, Alethea Snart received two certifications: "The Conversational Marketing Assessment" and "The Playbook Basics Assessment," both from Drift. The final certification Alethea Snart obtained was the "Certified Scrum Product Owner® (CSPO®)" from Scrum Alliance in March 2023.