Colin Woon is an SEO Manager with 18 years of experience in driving full-funnel growth and workflow automation across leading brands. Currently serving as the SEO Lead at GoCardless, Colin defines and executes organic search strategies in multiple international markets, focusing on technical foundations and content excellence. Previously, they have led global SEO strategies for prominent organizations including the LSEG and William Hill, showcasing expertise in technical SEO, AI search innovation, and cross-channel performance. Colin has developed scalable SEO frameworks that leverage structured data and AI, enhancing visibility and conversion performance. Through a collaborative leadership style, they have fostered alignment across product, data, and marketing teams to deliver measurable commercial impact.
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