Peter Crayfourd is a commercially driven Business Analyst and Independent Consultant, active since 2012, with extensive experience in CRM transformation and customer engagement strategies. They have held key roles at prominent companies, including Senior Business Analyst positions at GoCardless and Which?, and served as Head of Customer Engagement & Development at Hutchison 3G. Their work focuses on transforming customer experiences through data-driven decision-making and strategic reporting environments, contributing to projects for clients like Virgin, Vodafone, and Just Eat. Peter's expertise spans customer lifecycle management, stakeholder engagement, and the development of innovative segmentation strategies.
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