Jake Shafran

Jake Shafran is CEO and Chairman of Gocious, where he oversees company direction and ensures delivery of industry-leading product planning software for discrete manufacturers. Jake is also Chairman of JATO Dynamics, a company he founded in 1984 to implement and develop his innovative ideas for collecting and supplying competitive market intelligence for automotive manufacturers across the leading countries of Europe.

During his time with JATO, Jake has worked in partnership with virtually all key industry stakeholders and has led the company's growth and development from a small boutique research enterprise to a thriving company with an international footprint across over fifty countries.

Prior, Jake commenced his market research career with ERC Statistics, a pioneering London-based research company focusing on syndicated, multi-country consumer product research. While at ERC, Jake prototyped several research programs, including information services for the automotive industry.