Matthew Lance Smith

Matthew Lance Smith is a Creative Director at Go City® since 2025. Previously, they worked as the Brand Head of Creative at Moonpig and held various roles including Head of Studio + Creative and Senior Designer there. Matthew's earlier experiences include being a Designer at Jones Knowles Ritchie and freelancing for notable brands such as Landor and Selfridges from 2013 to 2020. They earned a BA Hons in Graphic Design from Norwich School of Art and Design and a diploma in Animation from the New York Film Academy.