Tom Roberts is an experienced SEO professional currently serving as Head of SEO at Go.Compare since April 2024. Previously, Tom held various roles at Moneysupermarket Group from September 2019 to August 2025, culminating as SEO Performance Lead, where Tom led SEO strategies across competitive insurance channels. Tom also worked as SEO Performance Manager, focusing on organic KPIs and identifying growth opportunities. Prior to Moneysupermarket, Tom was with Which? from August 2011 to March 2022, contributing as SEM Manager, Senior Search Executive, and Marketing Executive, and participated extensively in marketing campaigns and strategies. Tom's earlier career included positions at Defaqto, Intent Media, and Trinity Mirror Group PLC, gaining a solid foundation in marketing and sales. Tom holds a Post Graduate Diploma in History from Swansea University and a Professional Diploma in Marketing from CIM.
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