Jeff McDaniel

Jeff McDaniel has extensive experience in sales strategy, operations, and consulting across various industries, particularly in data intelligence, consumer goods, and healthcare. Currently serving as VP of Sales Strategy and Operations at Crisp since December 2025, McDaniel previously held significant roles at L7 Informatics, where responsibilities included VP of Sales Enablement and Head of Global Solutions Consulting. Prior experience includes positions such as Senior Director of Solutions Consulting at Numerator and Head of Solution Engineering at Boomerang Commerce. Noteworthy early roles include Director of Customer Success at RSi and Director of Solutions Consulting at CAS. McDaniel's career began as the owner of BidVision, supporting subcontractors in the construction industry. McDaniel earned a degree from the Georgia Institute of Technology, graduating between 1988 and 1993.