John Zapfel

John Zapfel is a seasoned executive with extensive experience in managing significant P&L responsibilities and strategies in B2B sales. They began their career at Target, where they held various roles, including Buyer, managing a $265M category and winning multiple awards for performance. John played a pivotal role in leading the sales division at LumiData from 2015 to 2024, where they established B2B relationships and drove sales through advanced software solutions. Currently, they serve as a Senior Account Executive in Enterprise Sales at Crisp, leveraging their 19+ years of expertise in retail, buying, and data analytics. John holds a Bachelor of Science degree in Economics and Business from the University of Saint Thomas.