Berea Schaffer is a seasoned executive in product management with extensive experience across various technology and service companies. Currently serving as Vice President of Product Management at GoDaddy since September 2025 and as an Advisor and Head of Product and Technology at Armoire, Berea has a strong focus on driving product vision and leveraging innovative technology to scale businesses. Previous roles include Vice President of Connected Experiences at Workday, where significant contributions were made to enhance user experience and integration strategies, and senior leadership positions at Expedia Group, where Berea spearheaded customer-centric initiatives and mobile-first programs. Berea's consulting experience includes roles at Slalom and VMC, highlighting a depth of expertise in product development and IT strategy. Berea holds a Bachelor of Arts degree in Management Information Systems from Washington State University and has completed executive education at Harvard Business School.
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