Sharon Luff

Sharon Luff is a seasoned marketing professional with extensive experience in product marketing, customer engagement, and digital marketing across various industries. Currently serving as a Senior Product Marketing Manager at GoDaddy, Sharon leads front-of-site initiatives aimed at boosting conversion, engagement, and revenue through experimentation with core products. Prior roles include Head of Customer Engagement for GoDaddy Studio, where Sharon focused on mobile-first customer journeys, and Chief Banana/Founder of Big Banana Bread Co, establishing a unique brand in the U.K. Sharon has held significant positions at Canon Europe, American Express, RBS, Lloyds TSB, BT Financial Group, St.George Bank, Telstra, and Foxtel, specializing in CRM, customer loyalty, and strategic marketing management. Educational qualifications include a Business degree in Marketing from the University of Technology Sydney and a certificate in Strategic Planning Principles from AFA Ad School.