Ian D.

Ian D. has a diverse work experience spanning from 1993 to 2018. Ian started their career as a Product Planning Manager at Thomson Holidays in 1993. Ian then worked as a Brand Manager at Nestle Cereal Partners, managing international cereal brands and achieving a 30% market share growth.

In 1999, Ian joined eDreams.com as a Strategy & Marketing Manager, where they revamped the business plan and model, resulting in $20m in investment. Ian then moved to Booking.com in 2003, initially as the Head of Marketing Interim, where they helped set up the consumer marketing function. Ian also designed and implemented the hotel rating system still used by Booking.

In 2004, Ian joined Opodo.com as the European Head of Marketing, responsible for brand strategy and increasing traffic while reducing cost per visit. Ian analyzed cost per visit and reallocated the marketing budget, resulting in a 19% increase in traffic with no increase in marketing cost.

In 2005, Ian joined FlyResearch as the Director, leading innovation in online market research. Ian recruited the MyVoice panel, ran it from 2002 to 2003, and continued their role at FlyResearch until 2018.

Finally, Ian became the CEO of GOFAR in 2016.

Ian D. completed their undergraduate education at the University of Oxford from 1989 to 1992, earning a Bachelor of Arts (Hons) degree in Geography. Ian later pursued further education at INSEAD from 1998 to 1999, where they obtained an MBA degree in Business. It is unclear whether they pursued any additional education at INSEAD as no information regarding start and end years, degree name, or field of study is provided.