Ryder Chen has a diverse range of work experience in the field of marketing. Ryder started their career as a Marketing Officer at Star Cruises, where they planned and implemented creative events and campaigns to transform the company's image. Ryder then moved on to La Pointique International Ltd. as a Senior Marketing Executive, where they were responsible for communication plans and brand store management.
After that, Ryder worked as a Marketing Manager at Mita Idea, where they developed social media content strategies and successfully increased engagement and followers for the company's artist. Ryder also played a key role in developing the company's e-commerce website, which contributed to a significant portion of the company's profit.
Following this, Ryder joined Grobest Group as a Group Senior Digital Executive, where they were responsible for marketing events and campaigns in overseas subsidiaries. Ryder successfully conducted webinars and global campaigns, resulting in increased sales leads. Currently, Ryder is working at Gogolook as a Digital Marketing Assistant Manager. In this role, they led the establishment of the company's official website and is responsible for digital advertising and product growth.
Throughout their career, Ryder has demonstrated strong skills in digital marketing, event planning, and campaign management. Ryder'sexpertise in various marketing strategies has consistently contributed to the success and growth of the companies they have worked for.
Ryder Chen obtained a Bachelor's degree in Business Administration and Management, General from Chung Yuan Christian University from 2007 to 2011. Later, from 2013 to 2014, Ryder pursued a Master of Science (MSc) degree in Strategic Marketing at Cardiff University / Prifysgol Caerdydd. Additionally, Ryder has earned several certifications from Google, including the Google Analytics Individual Qualification, Google Ads Search Certification, Google Ads Display Certification, Google Ads Video Certification, Google Ads - Measurement Certification, and Google Ads Apps Certification. The obtained dates for these certifications range from 2021 to 2022.
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