Apoorva is a seasoned marketing professional currently serving as a Senior Manager - Growth Marketing at IndiGo (InterGlobe Aviation Ltd) since June 2025. With past roles including Growth Marketing Manager at Paytm Payments Bank and Associate Growth Product Manager at airtel, Apoorva has a proven track record in user acquisition, retention strategies, and campaign optimization across diverse industries. Key achievements include acquiring 20 million users for an e-commerce platform, leading significant increases in repeat purchases and conversion rates, and managing successful performance marketing campaigns at Zoomcar. Apoorva holds a PGDM in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor of Business Administration in Marketing from FDDI Business School.
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