Golden Thread is a boutique insights consultancy delivering PAINFULLY SIMPLE MARKET RESEARCH for brands and marketers who want conviction, not complexity.

Founded and led by Andrew Knox, we are senior quantitative and qualitative researchers who believe that bold decisions start with simple truths. 

We partner with brands of all sizes, from established household names to challengers. 

We specialise in youth research, cultural insights, customer segmentations, brand tracking and thought-leadership studies, combining senior expertise and research rigour to deliver simple truths that unlock bold decisions.

Golden Thread

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Golden Thread

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