At Golden Waffle, we don’t just make waffles — we make statements. I launched the brand to flip the hospitality industry on its head (and maybe flip a few waffles along the way). With years of experience in sales, branding, and digital strategy, I saw a gap in the market for a premium, UK-made waffle mix that actually delivers — and decided to fill it with golden batter and unapologetic ambition.

We’re not here to be “just another supplier.” Golden Waffle is a bold, cheeky, luxury-led challenger brand built for franchises, cafes, hotels, and anyone who wants their breakfast to actually make people talk. From creating bespoke flour blends to offering white-label solutions and premium packaging that looks as good as the waffles taste — everything is done with style, speed, and serious results in mind.

I’m a believer in owning your brand, standing out, and saying goodbye to overpriced imports and anonymous suppliers. Whether it’s onboarding national chains, developing co-branded mixes, or helping franchises launch their own custom range — I’m the guy making it happen behind the scenes (and sometimes in front of a waffle iron at an expo).

Golden Waffle is made in Manchester. Loved worldwide. And trust me, we’re just getting started. 🧇

Golden Waffle

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Golden Waffle

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