James Radcliffe is the Head of AI and Salesforce Architect at Golfbreaks, a leading travel company that serves over 250,000 golfers annually. In this role, they focus on utilizing AI to enhance efficiency and customer experiences while addressing ethical and security concerns. James previously held various positions at Golfbreaks, including Salesforce Manager and Senior Administrator, where they mentored teams and managed Salesforce implementations. In addition to their work at Golfbreaks, James is the founder of Overlay Apps, a company dedicated to developing native Salesforce solutions that enhance productivity and customer relationships. They hold a Bachelor of Arts from the Arts University College Bournemouth and have a strong background in Salesforce consulting and project management.
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