Joanna T.

Joanna T. is an experienced professional in category management and analytics, currently serving as Director of Category Management + Insights at GoMacro since January 2019. Joanna previously owned Joannalyst Consulting LLC, where natural product companies were assisted in leveraging data for business growth from 2006 to 2018. Prior roles include Director of Analytics & Insights at SPINS, where Joanna developed analytical tools for the natural products sector, and Director of Consulting Services at SPINS, focusing on category management and team leadership. Additional experience includes Category Manager at Frontier Natural Products Coop and Business Analysis Manager at The Coca-Cola Company. Joanna holds an MBA in Marketing from Northeastern University and a BA in Economics from the University of Colorado Boulder.