William (Butch) Winters is an accomplished business leader with extensive experience in strategic partnerships and business development within the technology and transportation sectors. Currently serving as the Head of OEM, Tier 1 and GSI Partnerships at Motive, Winters focuses on fostering relationships with major Class 8 vehicle manufacturers. As the Founder and Managing Director of Granada Partners, Winters has successfully built revenue-generating partnerships for technology clients. Previous roles include leadership positions at Swift Navigation, Omnitracs, Peloton Technology, Active Reasoning, Siebel Systems, Neomar, and Fabrik Communications, demonstrating a strong track record in driving growth and innovation across different technology domains. Winters holds multiple degrees, including a BBA in Marketing from SMU Cox School of Business.
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