Motive
William (Butch) Winters is an accomplished business leader with extensive experience in strategic partnerships and business development within the technology and transportation sectors. Currently serving as the Head of OEM, Tier 1 and GSI Partnerships at Motive, Winters focuses on fostering relationships with major Class 8 vehicle manufacturers. As the Founder and Managing Director of Granada Partners, Winters has successfully built revenue-generating partnerships for technology clients. Previous roles include leadership positions at Swift Navigation, Omnitracs, Peloton Technology, Active Reasoning, Siebel Systems, Neomar, and Fabrik Communications, demonstrating a strong track record in driving growth and innovation across different technology domains. Winters holds multiple degrees, including a BBA in Marketing from SMU Cox School of Business.
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Motive
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Motive, formerly KeepTruckin, is a San Francisco-based company that serves more than one million drivers and over 100,000 businesses that power the physical economy by equipping them with the technology needed to improve the safety and efficiency of their operations. KeepTruckin is a Forbes Cloud 100 company and recognized by Inc Magazine as a “Best Place to Work”.