Good Food Retail is a national movement to make healthy, affordable and culturally appropriate food more accessible in convenience stores. Bringing together key players from across the food system — policy makers, councils, wholesalers, suppliers and retailers — to provide healthier options, especially in low-income areas.​​​

Working together as a network to transform the food environment—one shelf at a time.

​​Access to healthy food in the UK is incredibly unequal. Whether you can get healthier food at an affordable price depends on where you live.
 
For many people living on low incomes, the only available option is to shop in a local convenience store or local cultural foods store. However, often these stores stock fewer healthier options and charge higher prices. In areas with lower incomes, there are many unhealthy food options. This is because of a broken food system that pushes unhealthier food more than healthier options.
 
Our mission is simple: to break this cycle by making healthier food options more available in independent convenience stores, especially those serving low-income areas, who rely on them.

With GOOD FOOD RETAIL, independent convenience store owners—deeply invested in their customers and communities—are empowered to stock and promote healthier choices with the right tools, incentives, and support.
Real, lasting change can only happen across the whole food system.
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Building on their experience leading the 2008 Change for Life programme, Rice Marketing launched GOOD FOOD RETAIL in 2019. The pilot, developed with Bestway Wholesale and 13 councils, reached 228 retailers in low-income areas across London, Oxford, and Buckinghamshire. In September 2025, the network proudly launched nationwide.
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Today, GOOD FOOD RETAIL is more than a programme—it’s a national movement and we invite you to get involved.

Good Food Retail

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Good Food Retail

Org chart

Teams

Offices

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