Good-Loop

Amy Williams is the Founder and CEO of Good-Loop, established in October 2016 with the mission to enhance ethical advertising for major brands. Williams serves as a contributing writer for both The Times and Adweek, focusing on business leadership and advertising's societal impact, respectively. Additionally, Williams is a Startup Education Programme Speaker at CodeBase, providing guidance to early-stage founders, and has held roles such as Sustainable Development Goals Judge at the Cannes Lions International Festival of Creativity and mentor at Bloom UK. As Co-Chair of the Sustainability Council for BIMA, Williams champions eco-friendly practices within the digital sector. Previous experience includes founding Good-Loop through Collider's AdTech & MarTech Accelerator Program and working as a brand and marketing consultant at SWOOPOS. Williams holds degrees in Psychology from the University of Warwick and completed various professional courses in integrated planning and brand communication.

Org chart

Teams

Leadership Team

Offices