GoodBasics
Jo Farah is an accomplished entrepreneur with over a decade of experience in leadership roles. As the Founder and CEO of Sneaker LAB since January 2012, Jo has played a pivotal role in driving the company's vision and growth in sustainable products. In addition, Jo has served as the Chief Executive Officer at GoodBasics-ethicalessentials since January 2020, further demonstrating a commitment to ethical business practices. Jo Farah holds an education from St John's College.
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GoodBasics
Sustainable On-The-Go Cleaning Made Simple. With a range of products designed for effective on-the-go cleaning, GoodBasics harnesses the power of probiotics, for a better way to clean. We are passionate about supporting sustainable causes that share our values. Our affordable eco-friendly products are vegan-friendly, cruelty-free, non-GMO, and safe for the whole family.