Lisa Dalsgaard

Founder & CEO at GoodiePack

Lisa Dalsgaard is a Danish entrepreneur and the founder and CEO of GoodiePack. Lisa has a background in PR and business development, which they gained from their previous work at AirHelp. At AirHelp, Lisa was in charge of personal branding for the company's CEO and founder, Henrik Zillmer, as well as company-wide branding and PR. As Business Development Manager, they also had a hand in suggesting changes to AirHelp's internal structure.

Under Lisa's guidance, AirHelp made it onto the front page of some of Denmark's biggest media outlets, with a reach of over 40 million readers per year. In 2015, they co-founded StartupWorks Aalborghus Slot, a community and shared office space for scaleable startups in Northern Denmark. The project was bought by Marc Münzer in 2018, who now runs it.

In addition to their work with GoodiePack and StartupWorks, Lisa is also an active angel investor.

Lisa Dalsgaard has a Bachelor in Marketing and Management Communication from Aarhus University, a Minor in Economics, Psychology and Neuroscience from Copenhagen Business School, and a Master in Social Science in Management of Creative Business Processes from Copenhagen Business School. Lisa is also a Professional Board Member on the Board of Directions for AROS BOARD.


  • Founder & CEO

    Current role

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