In 2023, the Founders of Nexba formed Goodness Group Global. Goodness Group Global’s purpose is ‘creating change for good, one sip and bite at a time!’ Goodness Group Global Brands Taste Good & Do Good, bringing feel good enjoyment to all.

Goodness Group Global is a multi-market, multi-channel, multi-category portfolio of leading “better-for-you” brands underpinned by Nexba®, an iconic Australian owned brand & powered by our proprietary Goodsweet® 'Intel-chip' sweetener. 

The health & wellness megatrend: Health, wellness and sustainability have become global megatrends, with foodtech and bevtech fast becoming two of the most important emerging investment sectors.

Consumers and the planet deserve better: However, the food and beverage industry is dominated by multinationals who have failed to put the health and wellness of consumers first. 

Goodness Group Global is committed to building Founder driven brands that, at their core, taste good and do good. Put frankly, Goodness Group Global wants multinational food & beverage corporations to take notice and rethink sugar, artificial ingredient use & what is ‘good for the planet’.

Under Goodness Group Global, Nexba will continue to champion the movement to remove sugar and artificial ingredients from consumption and the Goodsweet® sweetener will unlock incremental opportunities. 

Together, Goodness Group Global will transform health and wellness as the total brand portfolio will reduce sugar and artificial ingredient consumption in key food and beverage categories.

More accessible 'better-for-you' brands means more growth: Founded with purpose-led Australian brand, Nexba, Goodness Group Global can create a step-jump in the value of the business as they activate synergies to make 'better-for-you' and the planet products more accessible and available to consumers.

#Nexba #NaturallySugarFree
#Goodsweet
 
For more information visit www.nexba.com
For more information visit www.goodnessgroup.com 

Goodness Group Global

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