Kerri Shields Helf

Kerri Shields Helf is a skilled marketing professional with experience in both technical and analytical roles. As a Senior Technical Marketing Analyst at Wayfair, Kerri managed full funnel paid acquisition and retention for the luxury brand Perigold, overseeing daily campaign operations and optimizing $10 million in annual ad spend across multiple platforms. Prior to that, Kerri served as a Marketing Analyst and Teaching Assistant at Boston College Carroll School of Management. Currently, Kerri works as a Growth & Analytics Manager at Goodpath, focusing on virtual care for chronic conditions, and has also contributed to education as a long-term substitute high school math teacher. Kerri holds a Bachelor's degree in Management with concentrations in Information Systems and Entrepreneurship from Boston College.