Maya Lal

Maya Lal is an accomplished digital marketing professional with extensive experience in web marketing, e-commerce, and performance marketing across leading brands. Currently, at GoodRx, Maya leads digital experience initiatives for subscriptions and B2B provider products, focusing on optimizing conversion rates and enhancing user journeys. Previous roles include serving as Associate Manager of E-commerce and Digital Marketing for alice + olivia's Bit Feelings brand, where Maya oversaw digital marketing strategies and site development. Maya's tenure at Madewell involved driving creative strategy and affiliate growth in high-impact paid media campaigns. With a Master's degree in UX & Digital Product Design from Parsons School of Design and a solid foundation in digital marketing from roles at FRAME and Guest In Residence, Maya consistently leverages data to inform decision-making and enhance brand performance through innovative strategies.