Goodstuff
Laura May, currently serving as the Analytics Director at Goodstuff since July 2020, possesses extensive experience in marketing analytics and econometrics. Laura's career has involved roles at various agencies, including Marketing Effectiveness Analyst at the7stars, where strategic data analysis for clients like TSB and Cinch was conducted. Prior roles include Econometrician at MediaCom and Evidence Executive at Manning Gottlieb OMD, where expertise in data processing and modelling was developed. Laura's academic background includes a BSc (Hons) in Mathematics with Business from the University of Brighton, complemented by advanced training in econometrics and reporting technologies. A commitment to data-driven culture and creative problem-solving is evident throughout Laura's career.