We are a creative consultancy with a focus on branding, packaging and brand activation. 
 
We understand the challenges of established brands as well as those of newer entrants in an increasingly competitive world. 
 
We have applied our expertise and insights as partners to global leaders, and others who aim to be, with proven success in a wide range of industries and categories. 
 
We openly collaborate with clients, friends, partners and industry experts in creating impactful solutions. 
 
We involve our target audiences from beginning to end through a tailored and iterative process.  
  
We partner through work for hire, retainer, equity and other creative compensation arrangements. 
 
We are based in suburban Philadelphia, with clients across the United States and worldwide.



Our group has partnered with global leaders, and others who aim to be, in a wide range of categories. Past and present clients include Atrium Health (formerly Carolinas Healthcare System), Binney & Smith / Crayola, Campbell’s Soup Company, Colgate-Palmolive, Craftsy, Henkel-Dial, Disney, Elmer’s, Franklin, Frito-Lay, General Mills, Hain-Celestial, Hasbro, Herr’s Foods, Hershey, Hooked on Phonics, Ian's Natural Foods, Jarden Brands, Johnson & Johnson, Kimberly-Clark, Leisure Arts, Marvel, Mattel, NBCUniversal, Nickelodeon, Sara Lee, SC Johnson, Ship Bottom Brewery, SpinMaster, The Topps Company, Toys R Us, Wal-Mart, and WL Gore, among many others.

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Goodwin Design Group

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Goodwin Design Group

Org chart

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