Ali Mirza is an experienced Integrated Marketing and Marcom Strategy Expert with a diverse background in industries such as FMCG, Telecom, Banking, Government, and Automotive. Previously, Ali served as the Director of Strategic Planning at tphDDB KSA, where they contributed to significant growth and innovation for high-profile clients. Currently, as the Head of Integrated Marketing at GoodyCo, Ali drives the company's marketing transformation by implementing omnichannel strategies and fostering consumer engagement. Ali is also an Effie Award winner, recognized for their impactful marketing solutions and commitment to excellence in the field. Their academic foundation includes a BBA and MBA in Marketing from the Institute of Business Administration, alongside additional credentials such as a Mini MBA from Marketing Week.
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