Chen Wendy

Chen Wendy is an experienced professional with over a decade of expertise in advocacy, corporate communication, and stakeholder engagement. Currently serving as the Director of Policy and Advocacy at The Goodyear Tire & Rubber Company, they have previously held significant roles including China Chief Representative for foreign government agencies and Senior Associate Director at APCO Worldwide. Chen possesses a deep understanding of the China Travel Retail market and has developed strong relationships with regulators and industry stakeholders throughout their career. They hold a Master’s degree in Management of Training and Development from The University of Edinburgh.