Diane Bindreiter is an accomplished professional with extensive experience in shopper and customer marketing within the tire and automotive industry, currently serving as a Senior Shopper Marketing Manager at The Goodyear Tire & Rubber Company since May 2008. Bindreiter excels in strategic development and execution of North American Shopper Marketing initiatives, leveraging brand strategies and consumer insights to drive promotional programs that enhance brand presence and boost sales. Prior roles at Goodyear include Customer Marketing Planner, Customer Marketing Analyst, Channel Sales Account Manager, and Field Training and Merchandising Manager, demonstrating a strong background in promotional strategy, data analysis, and account management. Bindreiter holds a Bachelor of Arts in Marketing and Communications from Kent State University.
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