Michael Reade has extensive experience in brand management and business operations within the tyre industry. From March 2014 to March 2015, Michael worked in Dunlop Brand Management as a MRI & Category Specialist for Consumer Tyres at Goodyear & Dunlop Tyres. Currently, at The Goodyear Tire & Rubber Company, Michael serves as Value Proposition Manager EMEA, focusing on market strategy and channel deployment. Michael's previous roles include Manager Sales Operations & Business Acceleration - Europe, Product Portfolio & Data Strategy Manager UK & EIRE, and Head of Consumer OE Operations EMEA. Michael holds an MBA from The University of Wolverhampton and a degree in International Business from Aston Business School, along with various qualifications in strategic management and digital communication.
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