Abraham Velez is a business developer at Google with extensive experience in digital marketing and media analytics. Previously, they served as a digital media manager at DuMont Project, leading national paid media campaigns for Fortune 1000 companies and implementing innovative attribution technologies. Their current role as Measurement Lead involves crafting strategies for Sub Saharan Africa in anticipation of cookie deprecation and the phase-out of Universal Analytics. With a strong background in digital marketing education, Abraham holds a Bachelor’s degree in Business Administration and multiple certificates in digital analytics and marketing.
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