Achim Rietze

Achim Rietze is an Innovation Lead at Google Cloud EMEA, specializing in guiding teams through emerging technologies and innovative strategies. With a strong background in strategic planning and creative communication, Achim has held various prominent roles, including keynote speaker at the Cannes Lions International Festival of Creativity and member of the EFFIE Europe Steering Committee. Their experience spans leading strategies for notable clients at agencies like Jung von Matt and Young & Rubicam, as well as teaching at institutions such as Miami Ad School and Hyper Island. Achim's academic credentials include a Master’s degree in Social Science from Goethe University and ongoing studies at MIT and Stanford University.