Achref Azzabi

Achref Azzabi is a seasoned marketing and account management professional with extensive experience in digital advertising and strategic communications. Notably, Achref served as a Marketing Executive at MASS Analytics, where a contemporary marketing mix modeling approach was utilized. Following this, a pivotal role as a Channel Marketing Specialist at Vista involved optimizing a significant PPC budget and driving substantial sales growth. As a Regional Account Manager at Google, Achref managed a 7-figure quarterly book of business, providing tailored solutions to MENA SMBs. In conjunction with this, Achref took on the role of AI Innovation Communications Lead at Google Ireland, spearheading initiatives to promote AI integration. Achref also co-founded ShopiSpy, a competitive intelligence platform that addresses e-commerce challenges through AI-powered tools.