Akshat G. is a digital marketing sales leader with over 13 years of experience, currently serving as a Product GTM Lead for Experiments & Incrementality at Google. They are focused on enhancing the effectiveness of digital video creatives for prominent global brand advertisers through data-driven experimentation. Previously, Akshat held various roles at Google, including Global Program Manager for Creative Experimentation and Insights, where they developed strategies for creative effectiveness across the Google ad platform. Earlier in their career, Akshat worked as a Pre Sales Consultant at Tata Consultancy Services, contributing to high-value global deals with innovative knowledge management solutions. Additionally, they are a member of the Digital Video Committee at IAB, promoting digital video as a key marketing tool.
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