Alberto Hernández

Alberto Hernández is a Programmatic Key Account Manager at Google, leveraging over six years of experience in the digital and programmatic advertising sectors. Previously, they held roles at Havas Media, ADGAGE, and Performics, where they developed expertise in full funnel data-driven planning and technical activations. They also contributed to the education field as a professor of Programmatic Advertising and Digital Marketing & Analytics. Alberto's innovative initiatives include pioneering the first DOOH campaign with data in Spain and serving as a key point of contact for major advertising agencies. They hold a degree in Marketing from Universidad Rey Juan Carlos and studied Strategic Marketing and Sales at Hanzehogeschool Groningen.